Working with Heidi Herrman has been an absolute game-changer for SkyGOAT. I brought her early concepts and product ideas for jogger pants, women’s overalls, and a new vest, and she transformed them into elevated designs that blend function, style, and technical precision. Heidi is incredibly thoughtful in her approach. She asks smart, targeted questions that push the design process forward and consistently enhances the original vision. Her suggestions often take concepts to the next level, adding depth, practicality, and outdoor-ready functionality. It’s clear she has a strong understanding of the outdoor apparel industry and what makes a product perform in real-world conditions. She is also easy to work with and highly responsive, handling revisions with clarity and care while helping us establish new sizing and grading standards. Her mockups are clear and effective, and her tech packs are among the best I’ve seen — highly detailed, easy to follow, and truly production-ready. Heidi’s creativity, reliability, and professionalism make her an essential part of our product development process. I’ve been stoked with the results and grateful to have her on the team.
Heidi Herrman LLC
Creative Partner for Outdoor & Lifestyle Brands, 25+ years | Apparel Design, Product Development & Technical Design | Recent Clients: Bass Pro Shops • Lee • Fayettechill
About Heidi Herrman LLC
Worked with: Puma, Converse, Bass Pro Shops (Redhead, Redhead Ranch, World Wide Sportsman, SHE Hunting), Fayettechill, Lee Jeans, and SkyGOAT Great products rarely happen because someone drew a great sketch. They happen because hundreds of thoughtful decisions—about design, materials, fit, manufacturing, and the customer experience—all come together to create something people genuinely want to use. That's where I come in. For more than twenty years, I've partnered with global brands, startups, and growing companies to bridge the gap between an idea and a market-ready product. Whether it's outdoor apparel, technical garments, lifestyle collections, or a completely new product category, I become an extension of my clients' team—asking the right questions, solving complex challenges, and guiding products from concept through production with creativity, practicality, and attention to detail. How I help: Product Strategy & Innovation Apparel & Soft Goods Design Technical Design & Tech Packs Materials & Trim Development Factory Communication & Sample Review Product Development from Concept to Production Production Sourcing Throughout my career, I've collaborated with companies ranging from global brands such as Puma, Converse, Lee, and Bass Pro Shops to emerging outdoor and lifestyle brands, helping bring innovative products to market through thoughtful design and collaborative problem-solving. As both a product designer and a practicing fine artist, I believe great design begins with curiosity. I enjoy digging into the details, asking thoughtful questions, and finding creative solutions that balance aesthetics, performance, manufacturability, and business goals. If you're looking for a creative partner who can help move an idea from concept to reality, I'd love to connect.
What Heidi Herrman LLC does
Tech Design / Tech Packs · Fit · Sourcing · Costing · Production Management · QC · Sampling
Categories
Portfolio
• Outdoor & Performance Apparel — Design and technical development for men’s and women’s outerwear, activewear, fleece, layering systems, and performance sportswear, from initial concept through production-ready Tech Packs. • Bass Pro Shops / Cabela’s — Senior-level design and development work across large-scale outdoor apparel programs, including product design, technical design, line development and private-label brand initiatives. • Emerging Brand Product Development — Ongoing collaboration with growing apparel brands to refine product concepts, improve fit and construction, develop sizing, and translate ideas into commercially viable, production-ready products. • Technical Design & Tech Packs — Detailed construction specifications, CADs, measurement specifications, grading direction, fit evaluation, materials and trim development, and factory-ready documentation. • Women’s & Men’s Collection Design — Extensive experience designing cohesive apparel collections across outdoor, active, casual and lifestyle categories. • Concept-to-Production Expertise — More than 20 years of experience bridging creative design, merchandising, sourcing, costing, fit, technical development and overseas production.
Details
Reviews (2)
Heidi has been instrumental in our product development success. With experience spanning major international brands and agile regional companies, she brings a rare breadth of expertise to every project. Her technical eye directly improved our fit standards, while her deep industry connections expanded our supplier network with high-quality fabric sources we wouldn’t have found otherwise. Beyond her technical strengths, Heidi is exceptionally responsive and efficient — she understands urgency and consistently delivers what we need, when we need it.
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Also listed under: Apparel product developers · Fit specialists · Sourcing consultants · Production managers · Quality control consultants · Womenswear consultants · Menswear consultants · Activewear consultants · Denim consultants · Knitwear consultants · Outerwear consultants · Workwear and uniforms consultants · Outdoor and technical apparel consultants