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Every unit you sell wholesale earns roughly half what it earns direct. So the question isn't whether to do wholesale — it's how much of this run you can hand over without going out of stock on your own site. Work that out first, then check whether you're ready to sit in front of a buyer.
Use one style if you're figuring out a single product, or your whole run if you're planning the season. Everything below is per the numbers you enter — no assumptions baked in except the ones labelled.
The same units, two ways. This is the trade you're actually making.
First orders are how a buyer tests you. The reorder is the business. Here's what it's worth if half your doors come back once.
None of this is optional once a store is genuinely interested. Missing two or three of these is the usual reason a promising conversation goes quiet.
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