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Launch Budget Planner

What can you launch with your budget?

Explore how many garments you could make, what getting started might cost, and what changes when you adjust your budget.

Planning estimates, not supplier quotes. Every number is an illustrative starting point until it is checked against real rates.

1. Your budget

Total budget
$
$0$60,000
Where is the business based?

Domestic means made in the same country as this location. Overseas means made somewhere else.

What does the budget cover?

2. What you are making

Product

One style per calculation. Run the planner again for a second style.

How the garments are made

Each route has different minimums and different costs.

Colours

Each colourway has its own minimum for sewing and fabric. More colours usually means more minimum-driven cost.

Sizes

Size runs are listed for your summary. They do not change minimums or unit cost here. Grading, the work of making the other sizes from the sample, is costed in the patterns line.

Decoration
Print colours

3. Making and shipping

Where the garments are made

4. Launch expenses

Choose how each one applies to you. Include counts the full estimate. Already covered counts nothing because you have paid for it. I do it myself counts only the incidental cost. An LLC is not required for every brand, and formation costs vary by state.

Development

Tech pack and consulting$900

The spec sheet a factory sews from. Done by you, a template, or a consultant.

Patterns, sampling, revisions and grading$1,600

Patterns, first samples, fixes after fitting, and the size set (grading). Each fit round costs money, so budget for at least one revision.

Launch

Label artwork and packaging setup$350

Label and packaging artwork and the one-off set-up fees. Per-unit trims are counted in production.

Launch marketing budget$50

Money you want to spend on ads or promotion before and after launch. Enter an amount, or use the illustrative default.

Business

Business formation (optional LLC)$50

Filing fees vary by state and are not the whole cost. An LLC is not a universal launch requirement; many brands start as sole proprietors. Varies by state. Check your state's filing fee and any annual report fee.

Store

Store theme (optional)$0

A paid theme for the store. Free themes cover most launches.

Content

Product photography$900

Photos of the finished product. A phone and daylight can do a basic set.

Model (per shoot)$25

Optional. A model for the photos. Friends or yourself cost little.

Studio space (per shoot)$40

Optional. Rented space for the shoot. A room at home is often enough.

Styling (per shoot)$25

Optional. Someone to style the garments for the shoot.

Recurring, per month

Months to plan for

Monthly costs are multiplied by this number.

Shopify or store subscription (per month)$117 over 3 mo

The monthly fee for the store platform. Plan prices change; check the current plan you need.

Domain name (per month)$4 over 3 mo

Your web address, shown as a monthly share of the yearly fee.

Adjust assumptions

These are the illustrative starting values. Enter your own number if you have a quote or a rate. Leave a box blank to use the planner value. Your numbers are used for this session only and are not saved.

Minimums are counted

Per colour is the usual factory practice. Per style means one minimum for the whole style, which is rare but worth checking with a factory.

Fabric per piece (yd)

How much cloth one garment uses, from your pattern layout.

Fabric price per yard ($)

Your mill or converter's price for the fabric you chose.

Cutting waste (%)

Cloth lost to layout and cutting. The planner adds this on top of the garment yardage.

Cut and sew rate ($ per piece)

The factory's sewing price before quantity tiers.

Blank garment ($ per piece)

The price of the plain garment you buy in.

Labels and trims ($ per piece)

Care labels, hang tags and poly bags, if not in the factory quote.

Freight base per shipment ($)

The fixed part of freight for one shipment.

Freight per piece ($)

The variable part of freight.

Customs brokerage ($)

Clearing goods through customs, per shipment.

Import duty (%)

Share of goods value. Confirm the tariff code for your garment.

Contingency reserve (%)

Spare money kept back for surprises.